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Cambridge English for Marketing
Cambridge English for Marketing
ISBN 9780521124607
저자 Cambridge University Press
발행일 2019-05-08
분량 120 pages
편집 1
판형 246 x 190 mm
개정판정보 July 2010
정가 36,000원↓
판매가 32,400
(10% off)
적립금 1,800원(5%)
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Endorsed by the Chartered Institute of Marketing (CIM), this short course (40-60 hours) uses practical tasks and realistic scenarios to develop the specialist language and communication skills needed for a career in marketing. Cambridge English for Marketing covers a wide range of marketing topics, from understanding the role of marketing in an organisation through to launching a new product. The ten standalone units allow learners to focus on the areas of marketing most important to them and as well as teaching specialist vocabulary and marketing theory, the course also develops job-specific skills such as carrying out marketing audits, preparing marketing campaigns, organising events and developing digital marketing strategies.

The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online.

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